At Blowfish Malibu Shop, we believe your privacy is as important as your comfort. Just as we craft shoes that support your every step, we’ve designed our privacy practices to protect your personal information with the same care and attention.

1. Who We Are & Our Approach

Blowfish Malibu Shop serves a vibrant community of students, professionals, outdoor enthusiasts, and busy families who value California-inspired comfort and effortless style. We understand that our customers lead dynamic lives, and we’re committed to protecting your privacy while providing the seamless shopping experience you deserve.

2. Information We Collect

We collect information that helps us serve you better while maintaining the highest security standards:

Personal Information You Provide:

  • Order Information: Name, shipping address, email address, phone number
  • Payment Details: Credit/debit card information (processed securely through our PCI-compliant systems), PayPal account information
  • Account Information: Username, password, preferences for our boots, sneakers, heels, and other footwear
  • Communication Data: Messages to customer service, product reviews, survey responses

Automatically Collected Information:

  • Device & Browsing Data: IP address, browser type, device information, pages visited on our site
  • Purchase History: Products viewed, items added to cart, completed purchases of sandals, athletic shoes, and other footwear
  • Location Data: General geographic location to provide relevant products and pricing

3. How We Use Your Information

We use your information to enhance your shopping experience while maintaining the casual, comfortable vibe of our brand:

  • Order Fulfillment: Process payments, ship your chosen boots, flats, or outdoor shoes, and provide order updates
  • Customer Service: Respond to your inquiries about sizing, returns, or product recommendations
  • Personalization: Suggest products that match your style and previous purchases
  • Site Improvement: Enhance our website layout and product displays based on how customers browse
  • Security: Protect against fraud and unauthorized activity, maintaining the secure environment our customers expect
  • Marketing: Send information about new arrivals, sales on sneakers & athletic shoes, and seasonal promotions (only with your consent)

4. Data Sharing & Disclosure

We value your trust and only share your information when necessary:

  • Service Providers: Trusted partners who help with payment processing, shipping, and website operations
  • Legal Requirements: When required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • International Transfers: We serve customers globally (excluding some Asian and remote regions), and data may be processed internationally with appropriate safeguards

We never sell your personal information to third parties for their marketing purposes.

5. Data Storage & Security

We protect your data with the same dedication we put into crafting comfortable footwear:

  • Secure Storage: Your data is stored on secure servers with limited access
  • Payment Security: We use end-to-end encryption and maintain PCI compliance for all payment transactions
  • Data Retention: We keep your information only as long as necessary for business purposes or as required by law
  • International Operations: As a global retailer, data may be stored and processed in various locations with adequate protection

6. Your Rights & Choices

You have control over your personal information, reflecting our commitment to your comfort and satisfaction:

  • Access & Correction: View and update your personal information through your account
  • Marketing Preferences: Opt-out of promotional emails at any time using the unsubscribe link
  • Data Deletion: Request deletion of your personal information, subject to legal requirements
  • Cookie Controls: Manage your cookie preferences through your browser settings
  • Account Management: Deactivate your account at any time

7. Cookies & Tracking Technologies

We use cookies and similar technologies to make your shopping experience as smooth as our most comfortable sandals:

  • Essential Cookies: Required for site functionality, shopping cart, and checkout processes
  • Analytics Cookies: Help us understand how customers browse our collection of boots, heels, and casual shoes
  • Preference Cookies: Remember your size preferences and favorite styles
  • Marketing Cookies: Show you relevant products you might enjoy (with your consent)

You can control cookies through your browser settings, though this may affect some website features.

8. International Data Transfers

While we serve customers worldwide (excluding certain Asian and remote regions), we ensure appropriate safeguards for international data transfers, including standard contractual clauses and other approved mechanisms.

9. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us immediately.

10. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes and always display the most current version on our website.

11. Contact Us

If you have questions about our privacy practices, your personal information, or anything else, we’re here to help:

Email: [email protected]

Address: Blowfish Malibu Shop, 3505 Richmond Avenue, Anchorage, US 99508

Our friendly customer service team is ready to assist, just as we’re here to help you find the perfect pair of shoes for your journey.

Thank you for trusting Blowfish Malibu Shop with your style and your privacy.